Google AdSense can let eligible website owners earn advertising revenue, but approval is not automatic. Google reviews a site against its current program policies and quality expectations, and meeting basic technical requirements does not guarantee acceptance. This guide is a practical preparation checklist for publishers who want to understand what to review before requesting another assessment.
Important: this article is independent guidance, not an official Google statement. Policies and review steps can change. Always read the current requirements in the AdSense account and Google’s official Help Center before making changes.
1. Make the website useful before applying
A website should offer a clear reason for visitors to use it. A store with product cards alone may not answer common questions about specifications, delivery, returns, compatibility or choosing between products. Add meaningful information that helps people make informed decisions, and make sure the information is accurate and maintained.
For a shopping website, useful pages can include detailed product descriptions, original buying guides, category introductions that explain the products, and clear information about the store’s operation. Articles should be written for readers, not just added to make the site appear longer.
2. Review original content carefully
Do not rely on copied supplier descriptions, lightly rewritten pages or repeated paragraphs across many URLs. Write in your own words, add specific practical details, and explain how the information helps a reader. For example, a useful electronics guide could teach readers how to check compatibility; a fashion guide could explain measurements and fabric labels.
Review every article for accuracy, clarity, grammar, and completeness. Remove placeholder text, empty sections, broken image blocks and pages that exist only to target a keyword. A large number of thin pages is not a substitute for a smaller collection of genuinely useful resources.
3. Make the site easy to navigate
Visitors should be able to move between the home page, categories, product pages, guides and essential policy pages without confusion. Use consistent navigation and descriptive links. Fix links that lead to missing pages, and ensure the custom 404 page offers a route back to working sections.
Review the website on a phone and desktop. Text should be readable, menus should work, images should load, and important information should not be hidden behind broken controls. Avoid intrusive layouts that make it difficult to read content or use the site.
4. Publish clear business and policy information
Make it easy for visitors to understand the website and contact its operator. Keep the About and Contact pages truthful and current. If you sell products, explain shipping, delivery estimates, cancellations, returns and refunds in a way that matches your actual business practices. Publish a privacy policy that accurately explains relevant data collection and advertising technologies. Add terms where appropriate.
Do not promise delivery times, payment methods, refund outcomes or security certifications that the business cannot deliver. Policy pages must reflect the real operation of the site, not just exist as generic templates.
5. Check AdSense code and ads.txt separately
AdSense site verification, ad code installation and ads.txt authorization are related but distinct tasks. Follow the exact method shown in your AdSense account. If you use the ads.txt method, place the complete snippet Google supplies in a plain-text file named ads.txt at the website root, so the public URL follows this pattern: https://example.com/ads.txt.
For Shopora, the public file should be reachable at shoporamarketstore.store/ads.txt. Check that it returns the expected text instead of a 404 page, login screen, HTML page or redirect to an unrelated location. The publisher ID in the file must match the relevant AdSense account. Do not add random lines or change the publisher ID to try to force approval.
A file being available does not mean Google will update the AdSense status immediately. Crawling and status updates can take time. Also, Search Console saying that the ads.txt URL is not indexed does not by itself mean the file is invalid; indexing in Google Search is not the purpose of ads.txt.
6. Understand technical checks
- Confirm the site uses the intended domain and HTTPS works.
- Check that important pages load without server errors and are linked from the site.
- Make sure content is not accidentally blocked from crawling.
- Use an accurate sitemap and fix obvious broken internal links.
- Check that canonical tags point to the correct preferred URLs.
- Do not add ads or code in ways that violate the current program policies.
Technical accessibility is only one part of a review. A page can load successfully and still not be suitable for monetization, while a correctly configured ads.txt file cannot compensate for weak or unhelpful content.
7. Review content and policy risks
Read the current AdSense Program Policies and Publisher Policies directly. Check the whole site, not just the home page. Review articles, product listings, images, outbound links, user-generated content and any other public sections. Remove or correct material that is prohibited, misleading, infringing or otherwise inconsistent with the current rules.
Do not click your own ads, encourage visitors to click ads, buy fake traffic or use automated methods to generate impressions. Never disguise content or show reviewers a different site from the one ordinary visitors see.
8. Avoid repeated submissions without changes
If AdSense identifies a problem, read the exact reason in the account and make meaningful corrections before requesting another review. Keep a simple checklist of the issue, the affected pages, the change made and the date. Repeatedly clicking a confirmation button without fixing the underlying problem is unlikely to help.
If the message is broad, inspect the whole site for thin pages, copied descriptions, incomplete sections and confusing navigation. If the message is technical, test the specific URL or code. When the problem remains unclear, use the official AdSense Help Center rather than guessing at hidden requirements.
Pre-review checklist
- Original, useful content is available on the key pages.
- Articles answer specific reader questions and are not filler.
- Product descriptions contain verified, decision-useful details.
- About, Contact, Privacy, Shipping and Returns information is accurate and accessible where relevant.
- Navigation works on mobile and desktop.
- The site uses HTTPS and important URLs load correctly.
- The AdSense verification method matches the instructions in the account.
- The root
ads.txtfile is publicly accessible and contains the exact publisher line supplied for the account. - The site has been reviewed against current official AdSense policies.
What approval timing means
“Getting ready,” “Under review,” or similar statuses can indicate different stages in the account process. An ads.txt warning may need to be resolved independently from a site-quality review. Follow the specific status and guidance displayed in your account; do not assume that one green indicator guarantees final approval.
For the latest requirements, consult the official AdSense Help Center and the policies linked from your account. This guide can help you prepare, but it cannot guarantee approval because Google makes the final decision after reviewing the site.
Final advice
Focus first on the visitor experience: publish original information, explain your business honestly, fix broken pages and keep product details accurate. Then verify the technical setup and request a review only after addressing the actual issue reported by AdSense. Quality and policy compliance matter more than simply increasing the number of pages.